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Lucy and Smokey, two silver-shaded British Shorthair cats with blue eyes, snuggled close together

Two cats.One mission.

The City Soft Carrier — a soft cat backpack with a large mesh front, so your cat sees the world instead of fearing it. Designed with Lucy and Smokey.

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Our story

01 — The story

In the beginning, there were two.

For twenty years, our home belonged to one cat. When she left us, we were certain: that was it. No new cats — the heart needs rest.

Then a friend told us about a litter. We only meant to have a quick look. There sat Lucy and Smokey — and “just looking” turned into “forever”.

The first trips to the vet taught us something: the usual carriers made them visibly uneasy. And what the market offered was either carelessly built or uncomfortable — for the cats and for us. So we started designing ourselves: a home for the road where a cat feels safe. One you actually want to carry.

And the name? Lucy leads — the “us” is Smokey, the two of us, and everyone still to come.

Behind the two of them: Hendrik and Sebastian — two people who like building things properly.

Lucy and Smokey sitting together on a chair, looking up into the camera
Lucy and Smokey — namesakes, chief designers, strictest quality control.
Cat lying relaxed on its back, looking upside down into the camera

For them, we build what didn’t exist yet.

02 — The City Soft Carrier

Soft for the cat. Sturdy for everyday.

Our first product: the City Soft Carrier — a soft, shape-stable cat backpack with a large mesh front, built for everyday life between home and out and about.

Product draft — early development stage, not a production photo

01

Large mesh front

Cats that can see what’s happening panic less. The large mesh front and side mesh give your cat the overview — and you a calmer trip to the vet.

02

Breathing, not sweating

Fresh air from three sides keeps your cat relaxed even when it’s warm. Fine mesh that won’t catch paws or claws.

03

Soft, yet shape-stable

Softly padded where your cat lies — and sturdy enough that nothing collapses. Take out the base insert and the mat goes in the wash.

04

Carried with padding

Padded back and shoulder straps spread the weight comfortably — so even the longer trip to the vet or across the city stays easy.

Key facts

Outer (W×H×D)
34 × 40 × 36 cm
Base area
31 × 33 cm
Ventilation
mesh front + sides
Base
removable, washable mat
Carry
padded back & shoulder straps
Stage
Early design

Honest stays honest: this is an early design. We test and document the material, the measurements and every safety statement on the sample before we promise them — what we can’t prove, we don’t claim.

03 — Three colorways

One carrier, three characters.

Design studies from our development — same construction, three expressions. We’ll start with one colorway; which one, we’ll reveal soon.

Design study Sand: cream City Soft Carrier with greige panels and cognac trims01

Sand

Cream, greige, cognac — calm you can carry.

Design study Trail: forest-green City Soft Carrier with sand-colored trims and mesh02

Trail

Forest green and sand — for paths that keep going.

Design study Urban Night: anthracite City Soft Carrier with ice-blue accents03

Urban Night

Anthracite with ice blue — the city after dark.

04 — The chip in the strap

One tap. Everything about the carrier — and your cat.

Every carrier holds an NFC chip in its logo strap. Hold your phone to it, done: no account, no app.

01

No account, no app

Hold your phone to the logo strap — the card opens instantly in the browser.

02

Digital product pass

Serial number, material and the planned 5-year warranty in one place.

03

A profile that finds its way back

Optionally add a cat profile. If the carrier is found, it returns to you.

05 — How it’s made

Five steps. No shortcuts.

Before the first carrier reaches you, it passes through a chain in which every link is documented.

  1. Blueprint: pattern layout of the City Soft Carrier — front, sides, base, straps and zippers

    Step 01

    Cutting

    Every panel is cut individually — the front with its mesh window, sides, base and straps. The start of every carrier.

  2. Blueprint: three views of the City Soft Carrier (front, side, back) with measurements

    Step 02

    The soft build

    The panels are assembled into the soft, shape-stable shell: padded where the cat needs it, sturdy where it gives the form.

  3. Blueprint: construction detail of the zipper and seams on the City Soft Carrier

    Step 03

    The seam that holds

    Zippers and seams are set — reinforced where the handle and straps attach. Checked before it moves on.

  4. Blueprint: cat in the City Soft Carrier, ice-blue arrows showing the airflow through the mesh

    Step 04

    The breathing test

    Mesh areas and airflow are tested on the sample — with an eye on the one sitting inside.

  5. Blueprint: finished City Soft Carrier with ice-blue check marks on zippers, buckles and mesh

    Step 05

    Final inspection

    Every closure, every buckle, every zipper — checked by hand before it may travel to you.

06 — You decide

What should we build next?

This brand belongs to you, too. One click — no email, no account. Tell us which companion should come next.

Concept study cat fountain: sculptural ceramic fountain shaped like a cat, cream with charcoal baseConcept study

Cat fountain

Fresh water. Quiet.

Concept study cat cave: minimalist felt cocoon in greige with a dark interiorConcept study

Cat cave

A retreat that looks the part.

Concept study window perch: curved lounger with webbing suspension at a bright window, cat looking outConcept study

Window perch

Box seat in the sun.

 

07 — Co-found

Campaign in planning

The first litter belongs to you.

We plan to fund the first production run on Kickstarter — transparent, with real numbers and no fantasy discounts. The first series is small. So is the number of early-bird seats.

Planned

01

Early bird

A carrier from the first series at the campaign price — strictly limited.

Planned

02

First series

A carrier from the first production run, numbered in its product pass.

Planned

03

Duo

Two carriers for two-cat households. Lucy and Smokey approve.

We name the target corridor openly (€59–69); the final price once it’s fixed.

  1. 01

    Sample & load testing

    The carrier proves itself, documented.

  2. 02

    Campaign launch

    Only after passing the tests — target window 2026; we name dates once they hold.

  3. 03

    Production & delivery

    Small series, full control.

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Before you sign up

Honest answers.

Is a backpack even good for cats?

For many cats, yes — if size, ventilation and slow habituation are right. That’s why we build generous space, a large mesh front for good ventilation, and include a habituation guide with every order. And some cats simply don’t like backpacks — we say that honestly, too.

Which cats is the carrier made for?

The target is a cat that can sit, stand and turn around inside (outer 34 × 40 × 36 cm). Whether bigger cats fit comfortably is something we test on the sample — we only promise what we’ve measured.

How safe is the carrier really?

A soft, shape-stable shell, padded straps and tested zippers — the details we settle with the first prototype. Every safety statement is tested and documented on the sample before sale; until then we claim nothing.

What will the carrier cost?

Our target corridor is the premium segment (orientation: €59–69). We’ll only name the final price once it’s fixed — including for early birds.

When does it start?

Sample and load testing first, then Kickstarter — target window 2026. Waitlist members hear about every step first.

What happens with my email address?

It’s used exclusively for product and campaign updates, never shared, and you can unsubscribe with one click at any time.

Lucy and Smokey sleeping snuggled close together on the sofa

08 — Waitlist

Be there before it begins.

It all began with two cats. Sign up and be there when the carrier is ready for testing and the first series launches. No spam, unsubscribe any time.

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